Thus the Telugu film market is waking up with films like Bimbisara and Sita Ramam. Telugu movie lovers have given two hits in a single weekend with excellent collections.
The films released in the last few months have failed miserably and washed out without even getting the publicity cost. From star heroes to tier2 heroes movies are flopping without even getting a good opening. It was an unfamiliar situation for producers and theater owners.
After the huge success of RRR, KGF;Chapter2 and Vikram, all the movies that came after the tollywood market were in trouble. Chiranjeevi – Ram Charan team’s Acharya has become the biggest flop tollywood has ever seen. Many promising projects that followed failed. The movie world was shocked when Naga Chaitanya-Vikram Kumar team’s Thank You failed at the box office from the first show itself. The government’s interference with ticket rates has also worsened the situation. For all these crises Because of OTT deal type of discussions also arose. There were mostly statements and propaganda that put the audience in the wrong.
Is the audience really the cause of this situation? Last week’s releases Bimbisara and Sitaram underline that it is not. While blaming the audience, the question is heard whether Telugu filmmakers have been able to provide good content to the audience in this period. If you look at the content of failed films, you will understand that the reason for failure is the decline in quality. It is true that the audience has become more selective after the Covid era. It’s just that the tendency of the human race to seek only good is reflected in the box office.
Sita Ramam and Bimbisara have given new hopes to Tollywood, and quality stuff was the reason for it. Especially Sita ramam, a love story in the presence of other language stars exceeded the expectations and myths were shattered. The day by day box office figure is the effect of such word of mouth publicity.
Bimbisara‘s situation is no different. Bimbisara is the biggest hit of Kalyan Ram‘s career and moving towards double blockbuster range by crossing the break even mark in first 3 days.
Bimbisara and Sita ram have carved it as a truth that good films always have an audience.
