Vijay is at peak moment in his career and the business of Vijay films is close to 300crores. It is doubtful that whether there is any other crowd puller that is consistent at the box office in South India at present. If you consider the last few films, it will be clear. Vijay‘s peak moment is indicated by the fact that all the Vijay movies that hit the theaters in recent times grossed more than 250crores with or without the content and quality. Below average content Beast grossed around 236crores from theaters alone.
Varisu is going to release at the crucial point of vijay‘s career, has already dropped crores in the producer’s coffers before the release. Even though there is huge expectation in the trade circle before the release, expectations of the film were high due to the presence of promising director of Telugu cinema Vamshi Paidipilli, current sensation Rashmika Mandanna, music director Thaman and all the leading actors of Telugu and Tamil cinema in the cast.
All the above factors make Varisu strong,but there are indications that the audience does not have too many expectations on the film. The trailer of the movie that has spoiled it all. Even as Vijay fans are making waves on social media, the trailer has been given a feel of fusion of hit Telugu films for the general audience. A movie can’t be gauged by the mixed response trailer alone but other negative factors on the movie also leave the audience confused. The news that it has a length of 2 hours and 50 minutes is sure to affect the film’s opening day collection. There is no doubt that the running time will be a huge hurdle for the film considering Ajith’s Thunivu and Clash. The last-minute postponement of the release of the Telugu version is sure to affect the collection. Varisu will be the first Vijay film not to be simultaneously released in Telugu in the last six years. Meanwhile, due to the simultaneous release of the Thunivu by production giant Red Giant movies, there is also a doubt whether the theater will get it properly. Despite the many negatives, the audience has to wait and see what the Varisu team has in store for them.
